New Vehicle Registrations Top 17 Million For First Time Since 2006

Experian Automotive today announced that new vehicle registration volumes for light-duty vehicles reached the highest point in the past nine years. During the rolling year from Nov. 1, 2014, through Oct. 31, 2015, there were more than 17 million new vehicles registered within the United States — a metric that hasn’t been achieved since 2006.

The highest number of new registration volumes on record was 17.4 million1 in 2006, and the lowest point was during the Great Recession, when volumes hit 10.2 million in 2009.2

“It’s encouraging to see new registrations return to prerecession levels, with lower interest and higher employment rates driving vehicle demand,” said Brad Smith, Experian’s director of automotive market statistics. “While I’m sure the auto industry would like to continue this growth annually, it is important to continually monitor data trends and economic indicators to identify shifts in demand and adjust business strategies accordingly.”

Further insight from the data showed that, while there is now a near-identical volume of vehicles registered, consumer buying habits have changed over the past nine years. For example, crossover utility vehicles account for nearly 24 percent of the market in 2015, up more than 100 percent from 2006.

experian registration rpt1

“The crossover utility vehicle segment, with popular entries like the Ford Escape, the Honda CR-V, the Chevrolet Equinox and the Toyota RAV4, provides consumers with a nice balance between utilitarian need and fuel economy,” continued Smith. “All-wheel drive versions and roof racks provide the recreational sportsman with the fit and function needed for weekend getaways, while the rear hatch makes these vehicles a viable grocery-getter as well.”

The data also showed that Ford, Chevrolet, Toyota, Honda and Nissan held the top five spots in market share in 2015, making up 54 percent of the 17 million new vehicle registrations. Additional insights include:

experian registration rpt

About Experian Automotive

Experian Automotive provides information services and market intelligence that enables results-driven professionals to gain the fullest possible understanding of the market, the vehicles and the people who buy them. Its North American Vehicle DatabaseSM houses data on nearly 700 million vehicles and, when combined with Experian’s credit, consumer and business information, provides an integrated perspective into the automotive marketplace. Experian Automotive’s AutoCheck® vehicle history reports provide dealers and consumers with in-depth information, allowing them to confidently understand, compare and select the right vehicles.

About Experian

We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.

We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”

We employ approximately 17,000 people in 38 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

1Based on a rolling year average from March 1, 2005, through Feb. 28, 2006

2Based on a rolling year average from Dec.1, 2008, through Nov. 30, 2009

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As Used Vehicle Depreciation Slows In November, Price Index Rises

Latest NADA Used Car Guide report analyzes vehicle marketplace data.

According to NADA Used Car Guide analysis, the month of November saw used vehicle prices firm up from October levels. Findings in their latest Guidelines report note wholesale prices of vehicles up to eight years in age depreciated slowly during the month, falling by 1.9 percent versus October’s 2.7 percent decline. Conversely, the automotive industry’s leading provider of vehicle valuation products saw the used vehicle price index climb 1 percent during the same period, to 123.8.

Jonathan Banks, executive analyst for NADA Used Car Guide said, “It’s normal for used vehicle depreciation to slow during the end of the year. That said, while the slow is normal for the month, it was steeper than last November’s 1% slide.”

Larry Dixon, senior analyst for NADA Used Car Guide added, “The decline was in line with losses we saw from 2011 to 2013. It was much better than the historical average for November.”

In addition to insights provided about the used vehicle market, the December Guidelines report provides analysis of the new vehicle market. New vehicle sales rose for the third consecutive month as the seasonally adjusted annual rate (SAAR) climbed 1.7 percent, reaching 18.12-million units. Compared to Nov. 2014, manufacturer incentive spending grew again, with average spending per unit reaching $3,082 (6.6 percent).

The report also includes a special vehicle price analysis of how Volkswagen-branded models have sold since the Environmental Protection Agency’s September notice of violation regarding emission standards. In the VW-focused section, analysts report pricing of affected VW Passat and Jetta diesel models ran 9- to 12-percentage points worse within their vehicle segments.

DOWNLOAD: Get your free copy of the Dec. 2015 Guidelines report:

About NADA Used Car Guide

Since 1933, NADA Used Car Guide® has earned its reputation as the leading provider of vehicle valuation products, services and information to businesses throughout the U.S. and worldwide. Its editorial team collects and analyzes over 1 million combined automotive and truck wholesale and retail transactions per month. Its guidebooks, auction data, analysis and data solutions offer automotive/truck, finance, insurance and government professionals the timely information and reliable solutions they need to make better business decisions. NADA Used Car Guide® and its logo are registered trademarks of National Automobile Dealers Association, used under license by J.D. Power and Associates.

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2016 Subaru WRX 2.0-Litre Turbocharged Boxer Engine Named as Wards 10 Best Engines for 2016

Subaru’s 2.0-litre turbocharged Subaru BOXER engine found in the WRX scores spot on Wards’ list for the second consecutive year.

Subaru Canada, Inc. (SCI) is proud to announce that the 2.0-litre turbocharged SUBARU BOXER engine, found in the 2016 Subaru WRX, secures a coveted spot on Wards 10 Best Engines for 2016. This is the second consecutive year that this engine is being recognized by WardsAuto.

The 2016 Subaru WRX is equipped with a high-performance 2.0-litre direct-injection turbocharged BOXER engine. Producing 268 horsepower at 5,600 rpm and 258 lb. ft. of torque from 2,000 to 5,200 rpm, the 2016 Subaru WRX has an extremely linear power supply while keeping an eye on efficiency. The 2016 Subaru WRX is capable of achieving fuel economy scores of 11.3 L/100 km in city driving conditions, and 8.4 L/100 km in highway driving.

“Recognized for the second straight year, the 2016 Subaru WRX 2.0-litre turbocharged engine continues to impress and surpasses even the newest technology on the market,”
said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Not only does the 2016 Subaru WRX have a performance-driven and efficient engine, but it’s also a practical offering, with a starting price at $29,995 and availability with either a 6-speed manual transmission or optional Sport Lineartronic CVT.”

The Subaru WRX / STI model line has witnessed impressive growth in Canada throughout 2015. Year to date, the model has grown sales by 17 percent with a total of 2,904 vehicle sales.

Each year WardsAuto editors set out to compare the ten winners from the previous year with the all-new or significantly improved offerings on the market. The editors score each engine after a test drive, basing their results on horsepower, torque, comparative specifications, noise attenuation, fuel economy and the application of new technology. To be considered, the vehicle entered must also have a base price below $61,000.

About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 90 authorized dealers across Canada.

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Subaru Offers A 3-Year Subscription To SiriusXM Traffic And Travel Link, Plus 3 Years Of Free Map Updates On All 2016 Models Equipped With Navigation

– Free 3-year subscription to SiriusXM Traffic and SiriusXM Travel Link

– Free annual map updates for three years

Subaru of America, Inc. announced today that customers purchasing a new 2016 Subaru equipped with navigation will receive a free 3-year subscription to SiriusXM Traffic® and SiriusXM Travel Link® as well as three years of free navigation software updates from HERE.

SiriusXM Traffic provides drivers with real time traffic speed and flow information and detailed accident information to avoid congestion. SiriusXM Travel Link keeps drivers connected from coast to coast by providing detailed information such as weather, fuel prices, sports scores and stocks.

Customers who purchase a new Subaru with factory-equipped satellite radio will continue receiving a 4-month audio subscription to SiriusXM’s All Access Package. The package includes Howard Stern; every NFL, MLB®, and NBA game; every NASCAR® race; plus NHL® games and PGA TOUR® coverage.

Subaru partnered with HERE, a leading provider of map data, to supply accurate and reliable maps that download directly to the car’s navigation system. Customers will receive annual reminders from the Subaru Map Update Program. After the third year, customers will have the option of purchasing updates.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, and RVs through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers critical weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. The company builds high-definition (HD) maps and combine them with cloud technology to enable rich, real time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. To learn more about HERE, including their work in the areas of connected and automated driving, visit

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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ABI Research Forecasts Global Hardware Security Module Sales Volume Per Vehicles to Hit $2.3 Billion By 2020

Firm Analyzes Emerging Automotive Cybersecurity Solutions as the Industry Shifts Gears and Prepares for the Future of Connected Cars

With connected cars increasing in availability and popularity, automotive cybersecurity is racing to the forefront of car manufacturers’ minds as new, emerging threat vectors continue to surface, ones capable of critically affecting the functional safety of vehicles. In its recent report, ABI Research, a leader in technology market intelligence, analyzes security solutions for automotive embedded capabilities, software and secure network connectivity as the world gears up to welcome the future of connected cars. The report forecasts that the global hardware security module (HSM) sales volume per vehicles, including both consumer and commercial, will reach $2.3 billion by 2020.

Read ABI Research’s Automotive Cybersecurity report:

“In a car, there are typically about 100 different electrical control units, and right now, most cars do not contain secure-enough hardware,” says Michela Menting, Research Director at ABI Research. “It’s a difficult challenge to transpose enterprise cybersecurity models into mobile cyber physical systems, but the automotive industry is ramping up to start strategically thinking about and deploying automotive cybersecurity solutions.”

The challenges facing car manufacturers lie in learning to work with security vendors to adapt existing solutions to cars, becoming more involved in the design and implementation of security standards and strategically incorporating security solutions at the research and development level. Data protection is also a relevant concern, and OEMs will need to work closely with cybersecurity solution corporations to determine how to protect a connected car’s data and set necessary privacy parameters.

“OEMs face the obstacle of learning to relinquish a little bit of control as they integrate their business models with security vendors so that, together, the two can achieve the best in-breed security model,”
continues Menting. “Connected cars will communicate and share data with a number of systems and infrastructures. Together, OEMs and security vendors will need to address potential outside security threats from hackers, but also more fundamental privacy concerns for the car owner.”

In its report, ABI Research analyzed a number of vendors in the automotive industry, from startups to larger corporations, which are currently proposing dedicated cybersecurity solutions for connected cars. Companies include ARM, Arilou, Argus, BlackBerry, Bosch, Cisco, Cog Systems, Commsignia, Covisint, Elektrobit, Ericsson, ESCRYPT, Freescale, Fujitsu, Green Hills, Harman, Imagination, Infineon, Intel, Integrity Security Services, Link Motion, NXP, Mentor Graphics, Renesas, Security Innovation, SYSGO, TowerSec and Wind River.

“Cybersecurity is far behind in the automotive industry,” concludes Menting. “Different players are thinking about the idea, but actually unleashing commercially available vehicles equipped with cybersecurity solutions into the market has yet to happen. But it will happen in the next few years. If car manufacturers don’t start thinking about security now, they will not be able to have self-driving cars in five years’ time.”

These findings are part of ABI Research’s Cybersecurity Technologies Service (, which includes research reports, market data, insights and competitive assessments.

About ABI Research

For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors.

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Hyundai Genesis And Tucson Earn IIHS TOP SAFETY PICK+ Awards

With added strenuous criteria in one of the industry’s already rigorous testing of vehicle safety, the 2016 Hyundai Genesis and 2016 Tucson earned the Insurance Institute for Highway Safety’s (IIHS) 2016 TOP SAFETY PICK+ awards. The IIHS TOP SAFETY PICK+ award helps consumers pick vehicles that offer the highest level of crash protection.

“Safety is a top priority at Hyundai, so we are pleased to see two of our vehicles of our vehicles on this prestigious list,”
said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Hyundai’s emphasis on safety continues to shine through with the advanced safety technologies across our vehicle lineup, including autonomous emergency braking (AEB), lane departure warning with lane keep assist as well as emergency brake assist.”

IIHS rates vehicles in a small overlap front crash, moderate overlap front crash, side and roof strength, and head restraint tests, as well as a standard or optional front crash prevention system. Winners of the TOP SAFETY PICK+ award must earn good ratings for occupant protection in all five of the evaluations. For the first time, a good rating in the small overlap front crash test is required to earn the award.

“The Genesis is equipped with Electronic Stability Control (ESC), nine airbags and energy-absorbing front airbags, while the Tucson has AEB, helping these vehicles earn our top rating,” said Adrian Lund, IIHS president. “Both earned a required good rating in the small overlap front crash evaluation and a superior- or advanced-rated front crash prevention system with automatic braking capabilities, a key criteria to qualify for a TOP SAFETY PICK+ award.”

The 2016 Genesis is equipped with many advanced safety technology options, including ESC, Lane Departure Warning System, Tire Pressure Monitoring System, Brake Assist and Electronic Brake Distribution, Lane Change Assist and a rearview camera. In addition, the Genesis includes Sensory Surround Safety Technologies that help driver alertness and focus on total occupant safety, and even the safety of other drivers nearby.

Multiple advanced safety technology options are also available on the 2016 Tucson, including AEB with pedestrian detection, Lane Departure Warning System, Blind Spot Detection, Rear Cross-Traffic Alert, Lane Change Assist, Backup Warning Sensors and a standard rearview camera. In addition, advanced high-strength steel represents more than 50 percent of the new Tucson’s structure, for enhanced crash safety. The vehicle also features a standard Tire Pressure Monitoring System (TPMS) that alerts drivers if one or more tires are under-inflated, and includes the tire’s location.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

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Drivers Prepare For Snowpocalypse 2016

Hankook Tire Gauge Index reveals how American’s brace their cars for inclement weather

As Americans brace themselves for what is expected to be the strongest winter in nearly 20 years, according to the US National Oceanic and Atmospheric Agency, it’s time to get your car, and particularly your tires, ready for an epic El Nino. In light of the upcoming season, combined with last winter’s heavy snowfall, Hankook Tire asked Americans how they prepare their cars for such conditions in its latest Gauge Index.

Season appropriate tires can help make the transition to harsh winter driving conditions easier. When heading into the winter, Hankook found that most Americans are more apt to put on their winter tires further into the season with thirty-five percent (35%) saying they make the change after they first feel their car skidding in the snow. Twenty-one percent (21%) say they typically put winter tires on once the leaves start to change. However, drivers in most climates should have already made the switch to winter or all-season tires, as Hankook recommends doing so once the mornings are cold enough to see your breath.

Preparing for winter driving conditions should be top of mind as weather forecasters are expecting El Nino to cause a significant impact. Many Americans, particularly those in the snowier regions, foresee the same. According to the Gauge, fifty-nine percent (59%) of Americans living in the Northeast think it will be just as snowy, if not more so, than last winter. Those in the Midwest share the same outlook as sixty-one percent (61%) are preparing to hunker down for a long winter.

Americans in the snowier regions are learning their lesson from last winter’s damage, as those who don’t currently have winter tires are now in the market for them. The Gauge found that thirty-one percent (31%) of those living in the Northeast are likely to get winter tires due to last winter’s snowfall. And nearly a quarter of Northeasterners say it is very likely they will invest in winter tires like the Ultra-High Performance Hankook Winter i*cept evo2 as well.

As much as the East coast looks to be prepared for the snow with winter tires, the West is expecting a wetter winter thanks to El Nino. All-season high performance tires like the Ultra-High Performance All-Season Hankook Ventus S1 Noble2 provide high traction for wet road conditions.

“Hankook Tire continues to educate drivers about tire safety, especially in unfavorable weather conditions,” said Henry Kopacz, Public Relations and Social Media Manager, Hankook Tire America Corp. “The results from our latest Quarterly Gauge Index gave us helpful insight on how Americans approach winter driving. This data is a valuable tool for understanding drivers’ behaviors when it comes to selecting appropriate tires for their vehicles and driving conditions.”

The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The fall installment of the survey, conducted August 26-27, 2015, polled 1,000 randomly selected Americans on fall driving behaviors and how they prepare for winter and unfavorable driving conditions.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are safer for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in the United States.

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