Subaru Offers A 3-Year Subscription To SiriusXM Traffic And Travel Link, Plus 3 Years Of Free Map Updates On All 2016 Models Equipped With Navigation

– Free 3-year subscription to SiriusXM Traffic and SiriusXM Travel Link

– Free annual map updates for three years

Subaru of America, Inc. announced today that customers purchasing a new 2016 Subaru equipped with navigation will receive a free 3-year subscription to SiriusXM Traffic® and SiriusXM Travel Link® as well as three years of free navigation software updates from HERE.

SiriusXM Traffic provides drivers with real time traffic speed and flow information and detailed accident information to avoid congestion. SiriusXM Travel Link keeps drivers connected from coast to coast by providing detailed information such as weather, fuel prices, sports scores and stocks.

Customers who purchase a new Subaru with factory-equipped satellite radio will continue receiving a 4-month audio subscription to SiriusXM’s All Access Package. The package includes Howard Stern; every NFL, MLB®, and NBA game; every NASCAR® race; plus NHL® games and PGA TOUR® coverage.

Subaru partnered with HERE, a leading provider of map data, to supply accurate and reliable maps that download directly to the car’s navigation system. Customers will receive annual reminders from the Subaru Map Update Program. After the third year, customers will have the option of purchasing updates.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, and RVs through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers critical weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. The company builds high-definition (HD) maps and combine them with cloud technology to enable rich, real time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. To learn more about HERE, including their work in the areas of connected and automated driving, visit

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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ABI Research Forecasts Global Hardware Security Module Sales Volume Per Vehicles to Hit $2.3 Billion By 2020

Firm Analyzes Emerging Automotive Cybersecurity Solutions as the Industry Shifts Gears and Prepares for the Future of Connected Cars

With connected cars increasing in availability and popularity, automotive cybersecurity is racing to the forefront of car manufacturers’ minds as new, emerging threat vectors continue to surface, ones capable of critically affecting the functional safety of vehicles. In its recent report, ABI Research, a leader in technology market intelligence, analyzes security solutions for automotive embedded capabilities, software and secure network connectivity as the world gears up to welcome the future of connected cars. The report forecasts that the global hardware security module (HSM) sales volume per vehicles, including both consumer and commercial, will reach $2.3 billion by 2020.

Read ABI Research’s Automotive Cybersecurity report:

“In a car, there are typically about 100 different electrical control units, and right now, most cars do not contain secure-enough hardware,” says Michela Menting, Research Director at ABI Research. “It’s a difficult challenge to transpose enterprise cybersecurity models into mobile cyber physical systems, but the automotive industry is ramping up to start strategically thinking about and deploying automotive cybersecurity solutions.”

The challenges facing car manufacturers lie in learning to work with security vendors to adapt existing solutions to cars, becoming more involved in the design and implementation of security standards and strategically incorporating security solutions at the research and development level. Data protection is also a relevant concern, and OEMs will need to work closely with cybersecurity solution corporations to determine how to protect a connected car’s data and set necessary privacy parameters.

“OEMs face the obstacle of learning to relinquish a little bit of control as they integrate their business models with security vendors so that, together, the two can achieve the best in-breed security model,”
continues Menting. “Connected cars will communicate and share data with a number of systems and infrastructures. Together, OEMs and security vendors will need to address potential outside security threats from hackers, but also more fundamental privacy concerns for the car owner.”

In its report, ABI Research analyzed a number of vendors in the automotive industry, from startups to larger corporations, which are currently proposing dedicated cybersecurity solutions for connected cars. Companies include ARM, Arilou, Argus, BlackBerry, Bosch, Cisco, Cog Systems, Commsignia, Covisint, Elektrobit, Ericsson, ESCRYPT, Freescale, Fujitsu, Green Hills, Harman, Imagination, Infineon, Intel, Integrity Security Services, Link Motion, NXP, Mentor Graphics, Renesas, Security Innovation, SYSGO, TowerSec and Wind River.

“Cybersecurity is far behind in the automotive industry,” concludes Menting. “Different players are thinking about the idea, but actually unleashing commercially available vehicles equipped with cybersecurity solutions into the market has yet to happen. But it will happen in the next few years. If car manufacturers don’t start thinking about security now, they will not be able to have self-driving cars in five years’ time.”

These findings are part of ABI Research’s Cybersecurity Technologies Service (, which includes research reports, market data, insights and competitive assessments.

About ABI Research

For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors.

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Hyundai Genesis And Tucson Earn IIHS TOP SAFETY PICK+ Awards

With added strenuous criteria in one of the industry’s already rigorous testing of vehicle safety, the 2016 Hyundai Genesis and 2016 Tucson earned the Insurance Institute for Highway Safety’s (IIHS) 2016 TOP SAFETY PICK+ awards. The IIHS TOP SAFETY PICK+ award helps consumers pick vehicles that offer the highest level of crash protection.

“Safety is a top priority at Hyundai, so we are pleased to see two of our vehicles of our vehicles on this prestigious list,”
said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Hyundai’s emphasis on safety continues to shine through with the advanced safety technologies across our vehicle lineup, including autonomous emergency braking (AEB), lane departure warning with lane keep assist as well as emergency brake assist.”

IIHS rates vehicles in a small overlap front crash, moderate overlap front crash, side and roof strength, and head restraint tests, as well as a standard or optional front crash prevention system. Winners of the TOP SAFETY PICK+ award must earn good ratings for occupant protection in all five of the evaluations. For the first time, a good rating in the small overlap front crash test is required to earn the award.

“The Genesis is equipped with Electronic Stability Control (ESC), nine airbags and energy-absorbing front airbags, while the Tucson has AEB, helping these vehicles earn our top rating,” said Adrian Lund, IIHS president. “Both earned a required good rating in the small overlap front crash evaluation and a superior- or advanced-rated front crash prevention system with automatic braking capabilities, a key criteria to qualify for a TOP SAFETY PICK+ award.”

The 2016 Genesis is equipped with many advanced safety technology options, including ESC, Lane Departure Warning System, Tire Pressure Monitoring System, Brake Assist and Electronic Brake Distribution, Lane Change Assist and a rearview camera. In addition, the Genesis includes Sensory Surround Safety Technologies that help driver alertness and focus on total occupant safety, and even the safety of other drivers nearby.

Multiple advanced safety technology options are also available on the 2016 Tucson, including AEB with pedestrian detection, Lane Departure Warning System, Blind Spot Detection, Rear Cross-Traffic Alert, Lane Change Assist, Backup Warning Sensors and a standard rearview camera. In addition, advanced high-strength steel represents more than 50 percent of the new Tucson’s structure, for enhanced crash safety. The vehicle also features a standard Tire Pressure Monitoring System (TPMS) that alerts drivers if one or more tires are under-inflated, and includes the tire’s location.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.

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Drivers Prepare For Snowpocalypse 2016

Hankook Tire Gauge Index reveals how American’s brace their cars for inclement weather

As Americans brace themselves for what is expected to be the strongest winter in nearly 20 years, according to the US National Oceanic and Atmospheric Agency, it’s time to get your car, and particularly your tires, ready for an epic El Nino. In light of the upcoming season, combined with last winter’s heavy snowfall, Hankook Tire asked Americans how they prepare their cars for such conditions in its latest Gauge Index.

Season appropriate tires can help make the transition to harsh winter driving conditions easier. When heading into the winter, Hankook found that most Americans are more apt to put on their winter tires further into the season with thirty-five percent (35%) saying they make the change after they first feel their car skidding in the snow. Twenty-one percent (21%) say they typically put winter tires on once the leaves start to change. However, drivers in most climates should have already made the switch to winter or all-season tires, as Hankook recommends doing so once the mornings are cold enough to see your breath.

Preparing for winter driving conditions should be top of mind as weather forecasters are expecting El Nino to cause a significant impact. Many Americans, particularly those in the snowier regions, foresee the same. According to the Gauge, fifty-nine percent (59%) of Americans living in the Northeast think it will be just as snowy, if not more so, than last winter. Those in the Midwest share the same outlook as sixty-one percent (61%) are preparing to hunker down for a long winter.

Americans in the snowier regions are learning their lesson from last winter’s damage, as those who don’t currently have winter tires are now in the market for them. The Gauge found that thirty-one percent (31%) of those living in the Northeast are likely to get winter tires due to last winter’s snowfall. And nearly a quarter of Northeasterners say it is very likely they will invest in winter tires like the Ultra-High Performance Hankook Winter i*cept evo2 as well.

As much as the East coast looks to be prepared for the snow with winter tires, the West is expecting a wetter winter thanks to El Nino. All-season high performance tires like the Ultra-High Performance All-Season Hankook Ventus S1 Noble2 provide high traction for wet road conditions.

“Hankook Tire continues to educate drivers about tire safety, especially in unfavorable weather conditions,” said Henry Kopacz, Public Relations and Social Media Manager, Hankook Tire America Corp. “The results from our latest Quarterly Gauge Index gave us helpful insight on how Americans approach winter driving. This data is a valuable tool for understanding drivers’ behaviors when it comes to selecting appropriate tires for their vehicles and driving conditions.”

The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The fall installment of the survey, conducted August 26-27, 2015, polled 1,000 randomly selected Americans on fall driving behaviors and how they prepare for winter and unfavorable driving conditions.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high quality, reliable products that are safer for consumers and the environment. Headquartered in Wayne, N.J., Hankook Tire markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in the United States.

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Motiv Design’s Special Report Connects Customized Autos With Consumer Product Design Trends

2015 SEMA Show Yields Insights into Preferences for Materials, Colors, Finishes and Lifestyles: Consumers Are Seeking Product “Authenticity”

Motiv Design, one of the nation’s most respected brand and product development firms, today announced publication of its special report, “The Road to Product Authenticity,” that provides consumer product companies with insights into future design trends, based on the firm’s observations and analysis from the 2015 SEMA Show, held last month in Las Vegas.

The SEMA Show, which attracts more than 140,000 automobile enthusiasts, is sponsored by the Specialty Equipment Manufacturers Association, a trade group representing the interests of businesses devoted to accessorized, customized and vintage vehicles. These aftermarket automotive specialty products companies represent a $350 billion industry, or nearly 3% of the nation’s gross domestic product.

Motiv’s special report examines current trends in customized automobiles as a forward indicator of consumer preferences across a broad range of retail products. According to Motiv partner Paul Metaxatos, “We purposely seek out ‘fringe market’ forums like the SEMA Show that do not represent existing mainstream tastes. We believe these platforms provide meaningful direction into where mainstream tastes will likely be headed. Similar to clothing, automobiles serve as an expression of personal values and tastes, and we think customized vehicles can provide reliable insights into future design trends.”

The SEMA Show provided several important market trend indicators, explained in the special report, covering materials, colors, finishes and lifestyles, all related to what Motiv believes is a broad consumer market “drive to authenticity,” characterized by:

Greater interest in higher quality, sustainability and performance from their products,

Less interest in mass-produced, plastic, cheaply priced disposable items,

Willingness to pay premium prices for products that reflect quality, will last longer and perform better over time,

An eco-friendly mindset that’s expressed in use of earth tones, muted finishes and high-quality materials that establish a high-end product persona.

“Based on the direction we witnessed at SEMA this year,” Mr. Metaxatos said that, “Consumer product companies would be well-served over the next 2 – 3 years to incorporate these market insights into their product development, design and marketing planning.”

Complimentary copies of Motiv’s special report, The Road to Product Authenticity, which includes greater detail on consumer preferences, can be requested on

About Motiv

Motiv designs products, develops brands and delivers creative solutions for companies of all sizes, across a broad range of industries. As its name suggests, Motiv designs with reason. Most often, those reasons are to simplify, delight or enrich the lives of people.

Based in Boston, Motiv works at the intersection of brand and design…helping clients to create products and brand experiences that connect with people, evoke emotion, influence decisions and drive business outcomes.

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