Rolls-Royce Motor Cars [recently] globally unveiled its latest new model, the Rolls-Royce Dawn, during an exclusive online launch “Digital Dawn,” featuring company CEO Torsten Muller Otvos. The unveil marks the first time in Rolls-Royce Motor Cars’ history that a new model was launched globally online.
“Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world,” said Rolls-Royce Motor Cars CEO Torsten Muller Otvos. “A true four-seater, it will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.”
The new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. The ultra-luxury brand staged the digital launch to reach its younger, connected and more active owner base – an increasingly diverse crowd of 40-45 years old.