Hyundai Motor Group Set To Strengthen Their Position In The Low-Volume, High-Margin Truck And Bus Market

Approximately 94 percent of the company’s incremental annual commercial vehicle sales will come from oversea markets, finds Frost & Sullivan

Hyundai Motor Group (HMG), which is comprised of twin brands Hyundai and Kia, is investing manpower and resources, to shape its commercial vehicle (CV) arm into a competitive force in the low-volume, high-margin truck and bus market. Just as it formed its passenger car business into a world-class brand, HMG is strengthening its CV business with a regional focus for product development, global design center, and production hub in South Korea.

New analysis from Frost & Sullivan, Executive Outlook of Hyundai’s Global Commercial Vehicle Market Activities (, finds that HMG’s CV market share can grow from the 2.5 percent it established in 2014 to 4.1 percent by 2022. However, strengthening of the South Korean Won beyond 1150 to 1100 per United States dollar will impede market development.

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From 2014 to 2022, only 18 percent of HMG’s CV incremental annual sales will emanate from Europe and North America, while 76 percent will derive from China, the Association of Southeast Asian Nations, the Middle East and South America.

“With a largely untouched overseas market, the company’s CV shipments will more than double over the 2014-2022 time period,” said Frost & Sullivan Automotive & Transportation Senior Research Analyst Silpa Paul. “Across geographies, the medium-duty and heavy-duty (HD) series of Hyundai Mighty, Hyundai HD series and Hyundai Xcient, will receive maximum technological focus in order to increase the powertrain range, improve fuel efficiency, and add connectivity-linked safety and convenience features at competitive prices.”

However, the rising proficiency of Chinese and Indian vehicle original equipment manufacturers, who also offer low-volume, high-margin trucks in key markets such as Africa and South America, will significantly challenge HMG’s growth plan for market leadership in these regions. In order to succeed, HMG will have to develop feature-laden MD-HD platforms to entice value truck customers in the global market.

“Although HMG is a relatively unknown force in the CV market, strong brand value, combined with design and feature-addition marketing strategies will catalyze HMG’s growth in the global CV market,” noted Paul. “In regions like the Middle East and Africa, the establishment of high-quality completely-knocked-down and semi-knocked down assembly partnerships will also aid swift business expansion.”

Executive Outlook of Hyundai’s Global Commercial Vehicle Market Activities is part of the Automotive & Transportation ( Growth Partnership Service program. Frost & Sullivan’s related studies include Strategic Analysis of Toyota Motor Global Product Portfolio, Executive Outlook of Global Medium-Heavy Duty Low-cost Truck Market, Overview of Global Truck Video Safety Solutions, Executive Impact Analysis of Big Data in the Trucking Industry, Executive Impact Analysis of Shale Gas in Global MD-HD Truck Market, 2015 Outlook of Global Medium-Heavy Duty Tuck Industry. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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