Festive Season Sees Changes In Three Segments; Newcomers Elite i20 And Scorpio Top The Charts

The Indian car market has for the past few months experienced a lot of positivity both in terms of growth and sales. The market’s improving conditions have reflected on the customers buying patterns and preferences as well. The festive season, as we all know, is a much awaited period both by car manufacturers as well as the customers. Most of the new products are launched in this period with the aim to claim an early market share.

Analysing this festive month for a search pattern on CarWale, it was observed that newcomers like Hyundai Elite i20, Mahindra Scorpio and Maruti Suzuki Ciaz stole top honours in their segments during their launch periods.

Here is a breakdown segment wise:

For the Rs 1-4 lakh bracket, the Hyundai Eon and the Maruti Suzuki Alto 800BU complete card - 2014 - final played musical chairs as they fought for the pole position over the past few months. In October the Eon came back to first spot.

Car Model/Segment share

Hyundai EON 19.99%

Maruti Suzuki Alto 800 17.11%

Maruti Suzuki Wagon R 1.0 15.69%

Datsun GO 10.05%

Maruti Suzuki Alto K10 8.99%

Within the Rs 4-7 lakh bracket, Maruti Suzuki and Hyundai were again vying for top honours with their products – the Elite i20 and the Swift – being the top two most researched in the segment. While the Swift held sway till October, it was the Elite i20 which coveted the pole position this month.

Car Model/Segment Share
Hyundai Elite i20 14.86%

Maruti Suzuki Swift 11.38%

Tata Zest 10.49%

Maruti Suzuki Swift DZire 7.38%

Honda Amaze 5.97%

For the Rs 7-10 lakh bracket, it seems the festive season began a bit early. A lot of change was seen in this section in the past few months; however, rounding off October was the next generation Mahindra Scorpio and the Maruti Suzuki Ciaz.

Car Model/Segment Share
Mahindra Scorpio 24.67%

Maruti Suzuki Ciaz 16.00%

Ford EcoSport 13.09%

Honda City 8.82%

Skoda Rapid 6.29%

In the Rs 10-15 lakh range, the SUV segment was pretty much static for four months with Mahindra XUV500 retaining the top spot and the Toyota Innova trying to topple it from that spot.

Car Model/Segment Share

Mahindra XUV500 35.99%

Toyota Innova 17.70%

Nissan Terrano 8.49%

Toyota Corolla Altis 8.30%

Tata Safari Storme 7.30%

About CarWale:

CarWale is owned by Automotive Exchange Private Limited and is a part of the Axel Springer group (owners of Auto Bild, the world’s largest selling automotive magazine).

CarWale has been recognized by IAMAI as the Best Auto Website in India, twice in a row, in 2011 and 2012. It was also awarded by Red Herring twice as one of Asia’s Top 100 Innovative Technology companies (2007 and 2009) and as one of the World’s Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.

To read today’s automotive/motorsports op-ed, news and information please visit PRRACEwire, or follow us on Twitter at PRRW – Twitter, or PRRACEwire.


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