Winner International’s The CLUB Earns 2014 Women’s Choice Award® As America’s Most Recommended Anti-Theft Steering Wheel Lock

As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Winner International’s “The CLUB” with the 2014 Women’s Choice Award® seal.BU complete card - 2014 - final This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to family and friends.

“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,”
said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, companies like Winner International signify their commitment to empower women to make smart buying choices.”

“According to a 2013 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women believe they have a responsibility to help friends and family make smart purchasing decisions.” It is not surprising that major brands, like The CLUB, now focus on delivering a customer experience women will love.

“We are both honored and excited to receive the vote of confidence that American women have placed in ‘The CLUB®.’ From the beginning, our mission has been to provide quality safety and security products while serving our customers with fairness and integrity. Whether it’s directing the company’s future and vision (the company is now 97% female owned), or developing products with their use in mind, women and their needs have been critically important to us. We’ve witnessed the female consumer taking on more decision making not only in the purchasing of vehicles, but in securing them as well. Thank you for recognizing the importance of ‘The CLUB®’ brand of products and showing us that you value what we stand for,” Karen Winner Sed, CEO.

Winner International was founded in 1986 with one product, “The CLUB®” steering wheel lock. Today the company offers more than 100 different products across the safety and security industry. The founder, Jim Winner, developed the flagship product after his own vehicle was stolen, even though it had a factory-installed alarm. “My father spent decades in the business of developing and providing safety and security devices that were affordable and effective, so that consumers could protect what belonged to them,” said Karen Winner Sed, CEO of Winner International, who worked alongside of her father for 24 years. We strive to bring quality products in many categories that are easy to use, affordable and most of all effective.” Winner International is a 97% woman owned company.


The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.

Awards are based on surveys of thousands of women, as well as research conducted in partnership with the WhartonSchool of the University of Pennsylvania. Women are surveyed on what drives the consumer experience for women vs. men.

As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. The award provides women with a collective voice.

To read today’s automotive/motorsports op-ed, news and information please visit PRRACEwire, or follow us on Twitter at PRRW – Twitter, or PRRACEwire.


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