Hyundai Teams Up With Blood Type Racing Inc. To Bring The Excitement Of Underground Racing To SEMA

Blood Type Racing Inc., the Chicago-based builder specializing in extracting extreme, street-friendly performance from Korean vehicles, has released details on its 2014 Genesis Coupe built for the 2014 SEMA show. With a host of engine upgrades, suspension changes, and exterior and interior modifications, the BTR Genesis Coupe combines massive power with the true, adrenaline pumping experience of underground racing. The car will be revealed at Hyundai’s SEMA news conference in Las Vegas on November 4, 2014 at 9 a.m. PT.

Leveraging the Genesis Coupe’s performance DNA, the BTR Genesis Coupe uses Hyundai’s 2.0-liter turbocharged four-cylinder as the engine’s foundation. The engine received new sleeves, and was bored to give a larger displacement. With the addition of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, the BTR Genesis Coupe sends over 800 horsepower to the rear wheels (nearly 1,000 horsepower at the crank) through a six-speed manual transmission.crowdUNIQUE complete card - 2014 - small BTR gave the vehicle an aggressive, underground racing appearance by adding a custom wide body kit designed for BTR by the ever famous Body Kit designer Kei Miura from Japan, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.

“Our focus on this vehicle was to build on the impressive performance abilities of the Genesis Coupe and help the growth of the aftermarket tuner community,”
said Sam Lee, product manager, Blood Type Racing Inc. “It’s easy to add lots of power to an engine, but we engineered all other aspects of the vehicle – cornering and handling, stopping power, and visual appearance – to compliment the massive horsepower we’re now getting from the engine. We’ve engineered a true, total package Genesis Coupe.”

The addition of Tanabe OLED Revel gauges, Sabelt racing seats and harnesses, a Sabelt steering wheel and Cusco roll cage give the BTR Genesis Coupe an aggressive interior, rounding out the complete package.

Follow #HyundaiSEMA to keep up to speed on Hyundai’s 2014 SEMA activities.


Brian Crower BC625+ Forged Connecting Rods

CP Pistons 8.5:1 Compression 90mm Bore Forged Pistons (2.2ltr)

Darton International Cylinder Sleeves

Cosworth 90mm Bore Race Head Gasket

Brian Crower Oversized Stainless Steel Valves

Brian Crower Valve Guides

Tomei Powered Valve Springs

GSC Stage 2 Cams

ARP Head Studs

ARP Main Studs

ARP Flywheel Bolts

ARP Cam Tower Studs

BTR Custom Intake Manifold

Clevite coated Bearings

Upgraded Engine Mounts

BTR Custom ECU Tuning utilizing the OEM Hyundai ECU

Turbo Kit

Intensepower T4 Twinscroll Top Mount Turbo Manifold

Precision Turbo 6266 Ball Bearing Twin Scroll Version 2 Turbo

Precision Turbo PW46 External Wastegates

GFB G-force II Electronic Boost Controller

Custom Down Pipe

Modified MXP Dual Exhaust System

Custom Precision TurboIntercooler System

Custom Oil Cooler System

Custom Fuel Return System

Custom Fuel Rail

Custom External Dual Pump Fuel Setup

Upgraded Injectors

Nitrous Kit

Nitrous Express Direct Port Nitrous System

Nitrous Express Purge Kit

Nitrous Express Bottle Heater

Nitrous Express Bottle Blanket

Nitrous Express Billet Bottle Bracket



Competition Clutch Upgraded Clutch Kit

Competition Clutch Flywheel Kit

Enthuspec Stainless Steel Clutch Line

Tomei Powered Trax Advance 2 way LSD

Upgraded Driveshaft

Upgraded Axels

Short Throw Shifter

Shifter Bushings

Upgraded Transmission Mount


Stance Suspension Coilover System

Stance Suspension Cup Kit

Whiteline Sway Bars

Strut Tower Braces and Body Braces

Enthuspec Adjustable Sway Bar End Links

Enthuspec Rigid Subframe Collar Kit

Wilwood Performance Brake Kit

Toyo R888 Tires

19-in. WORK Wheels Custom 2 Piece Wheels



Sabelt GT-200 Carbon / Fiberglass shell Racing Seats

Sablet Sliders

Sabelt Racing Harnesses

Sabelt SW-390 Racing Steering Wheel

Planted Seat Brackets

Tanabe OLED Revel Gauges

Cusco Roll Cage

BTR Custom Rear Seat Delete



Custom Wide Body Kit Designed by Kei Miura
Custom Wide Body Front Fenders

Custom Wide Body Rear Fenders

Custom Front Bumper Lip Spoiler

Custom Rear Diffuser

Custom GT Wing

Custom Candy Red Paint


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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