Castrol Protection Plus (CPP) is only available to franchised new car dealerships that sell Castrol products. CPP is designed to provide a unique advantage for dealerships to differentiate their used vehicle inventory from local competition, by offering a ‘Forever’ limited engine warranty simply by installing and performing regular maintenance with Castrol EDGE® Professional full-synthetic motor oil every 6 months or 5,000 miles. Plus, by doing so, used car-buyers also receive 24-hour emergency Roadside Assistance from Nation Safe Drivers (NSD), which is extended for 6 months every time they get a Castrol EDGE Professional oil change. Owners of these vehicles receive e-mail reminders to schedule their service appointment at the selling dealership to keep their coverage active.
Castrol EDGE Professional – Castrol’s most advanced oil – is exclusively available to franchised new car dealerships. It contains a UV dye, a recognizable signature of authenticity, and is micro-filtered to the standard required for factory installation by automakers, giving it superior performance and engine protection. Castrol EDGE Professional is recommended by world leading car manufacturers: Audi, BMW, Bugatti, Jaguar, Lamborghini, Land Rover, Mazda, MINI, Rolls-Royce, Volvo and Volkswagen.
According to Mike Mennella, Vice-President of NSD, “The CPP program is a no-brainer; it provides enormous consumer benefits, but its greatest value is to dealerships who now have the ability to encourage their used vehicle customers to return to them for all of their vehicle service needs.” Daryl Benton, US Marketing Director for Castrol, agrees, “This program offers a great value to our consumers who buy used vehicles from our dealer partners. The dealerships see higher service drive traffic and customer retention with an easy and disciplined maintenance schedule just by regularly installing Castrol EDGE Professional motor oil. CPP gives our consumers another reason to demand Castrol for their next oil change.”
About Nation Safe Drivers: Nation Motor Club, Inc. dba Nation Safe Drivers (NSD), founded in 1962 with headquarters in Boca Raton, FL; is one of the largest suppliers of auto-related, supplemental products. NSD services over fifteen million customers annually.
Castrol is a world leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, oil exploration and production with customers across the world. The company is headquartered in the UK and operates directly in over 40 countries, employing approximately 7,000 staff worldwide. Castrol’s US office is located in Wayne, NJ.