J.D. Power will release the results of the 2014 Automotive Performance, Execution and Layout (APEAL) Study at 10 a.m. EDT on Wednesday, July 23.
Unlike IQS, which measures short-term quality, and VDS, which examines longer-term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance. APEAL, which serves as the industry benchmark for new-vehicle appeal, is also a measure of product satisfaction derived from the consumer’s experience with their new vehicle.
The study, now in its 19th year, measures the appeal of vehicles, particularly with respect to the new technologies and features now being offered. The study is based on owner evaluations of more than 70 vehicle attributes and is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions.
The study results include the three highest-ranked models in each of the car and light-truck segments, and full nameplate rankings.