Honda’s Environmental Short Film Series has received national recognition for the second consecutive year. “Never Ending Race,” a film that captures Honda’s pioneering efforts to dramatically reduce vehicle emissions over four decades, has received 2014 Telly Awards in two online video categories: Green/Eco-Friendly and Social Responsibility. The Telly Awards was founded in 1979 and is the premier award honoring outstanding video and film productions. With nearly 12,000 entries from five continents, this year’s competition was one of the most sought-after in history.
Honda’s Environmental Short Film Series highlights remarkable initiatives – dreamed up and developed by Honda associates – that fulfill the company’s vision for reducing its environmental impact and creating a sustainable future. “Never Ending Race,” the third film in the series, tells the story of Honda’s industry-leading efforts to reduce vehicle emissions, and how its technology leadership led to more stringent exhaust emissions standards. Today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels.i The video has garnered more than 130,000 views online since its release.
“Our greatest challenge in creating ‘Never Ending Race’ was to successfully capture in just four minutes a story that unfolded over four decades,” said Marcos Frommer of Honda North America, Inc., one of the producers of the film series. “In accepting this award, Honda thanks its associates – past and present – who have worked to reduce vehicle tailpipe emissions with the same competitive spirit and vigor that defines our racing spirit.”
The Honda Environmental Short Film Series, featured on Honda’s YouTube Channel, was launched in August 2012 with the film, “Paint by Numbers,” which told the story of Honda engineer Shubho Bhattacharya who, inspired by his belief that global climate change is one of the greatest challenges facing mankind today, developed technology to reduce energy use in the auto body-painting process at Honda manufacturing plants in North America. The second film, “Every Drop Counts,” released in October 2012, tells the story of how a retired plant engineer’s sketch inspires a team of associates to generate clean, renewable energy using a simple but ingenious device. “Paint by Numbers” was awarded two 2013 Telly Awards.
Honda Environmental Leadership
Honda’s diverse portfolio of alternative fuel vehicles has included numerous technologies to improve fuel efficiency and reduce CO2 emissions including the first EV leases in California (1997 Honda EV Plus), the retail introduction of America’s first hybrid (1999 Honda Insight), delivery of the first fuel-cell electric vehicle in the U.S. (2002 Honda FCX) and five generations of the Civic Natural Gas (first introduced in 1998). Honda has been recognized as among the top automakers in the Union of Concerned Scientists’ (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has been included on the list of America’s greenest vehicles from the American Council for an Energy-Efficient Economy (ACEEE) for the past 16 years.
i Honda calculation based on publicly available data.