— Industry-leading ‘myMBFS’ App downloaded over 100,000 times on iOS and Android
— Approaching a quarter of a million unique visitors to the Mercedes-Benz Financial Calculator in 2014
— Further enhancement of digital customer interfaces across the Africa and Asia-Pacific region underway
Daimler Financial Services Africa & Asia Pacific (DFS AAP) has reached an important milestone with over 100,000 downloads of the popular myMBFS App to date. The myMBFS App allows users to locate the nearest Mercedes-Benz dealer, contact a customer service representative, calculate monthly payments on a Mercedes-Benz of their choice and see current promotions from Mercedes-Benz Financial Services.
“Consumer behavior is changing, and the way we access information has become increasingly mobile. We constantly aim to be at the forefront of this digital movement, by providing excellent self-service tools to deliver the best customer experience,” commented Andreas Hinrichs, Regional Director and Head of Digital Touchpoints at Daimler Financial Services.
Another key achievement was the near 250,000 unique visitors to the industry-leading Financial Calculator in just over five months. The mobile device-friendly calculators allow users to easily browse vehicles of their choice and find out the monthly finance or leasing rate — all at the tip of their fingers.
Both the myMBFS App and the Financial Calculator benefit Mercedes-Benz dealers as they help to drive sales and generate leads by giving customers a tool they can use to shop even before walking into a dealership.
Hinrichs continued, “These benchmark numbers are a clear testament to the value existing and prospective customers see in our innovative digital solutions. Already, enquiries generated via the myMBFS App and the Financial Calculator have led to the successful acquisition of customers. And as customers increasingly move online for their car buying decisions, we expect these numbers to further increase.”
Looking forward, DFS will continue to enhance its digital offerings. For now, the myMBFS App with integrated online account management is progressively being rolled out across the region. This will give existing customers the added ability to manage their automotive financing in a secure manner from any smartphone and tablet device.
About Daimler Financial Services
Daimler Financial Services offers a comprehensive range of automobile-related financial services. The products extend from leasing to financing offers and financial services for dealerships to commercial fleet management, insurance solutions and banking and mobility services. On average, the company finances or leases around four out of ten Daimler vehicles and currently has more than three million vehicles in its portfolio. The company’s car2go mobility concept makes it a leading provider of flexible carsharing services. Daimler Financial Services operates in 40 countries and employs more than 8,000 people. At the end of 2013, Daimler Financial Services managed leasing and financing contracts worth approximately Euro 84 billion and recorded EBIT of around Euro 1.3 billion.
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2013, the Group sold 2.35 million vehicles and employed a workforce of 274,616 people; revenue totaled Euro 118.0 billion and EBIT amounted to Euro 10.8 billion.