The Fever Is In Town: BRP Reveals The 2014 Edition Of The Formula 1 Grand Prix du Canada Trophies

BRP presents today the 2014 edition of the Formula 1 Grand Prix du Canada trophies.

This year’s edition was created by a multinational trio of BRP designers, Canadian Ghyslain Béland, Russian Alexei Mikhailov and American Matt Tandrup, digitally shaped by computer, machined from raw materials then handcrafted by artisans to ultimately form the trophy that represents this year’s Formula 1 Grand Prix du Canada.

“The Formula 1 Grand Prix du Canada 2014 trophy is a sculptured gesture capturing this year’s Racing Fever theme,” said François Dumontier, president and CEO of Octane Racing Group Inc, promoter of the Formula 1 Grand Prix du Canada. “For the fourth consecutive year, BRP has delivered a unique work of art.”

The clear glass cup’s tips are shaped as an abstract form of the Canadian maple leaf that has been frozen in time. The three precision-built arms are representative of a racing line on the track, painted a beautiful racing red, and the design of the prongs feature an air intake shape symbolic of performance and speed. Combined together in one trophy as a whole, the elements are styled in such a way to evoke visually a work of art and an aerodynamic speed form, like that of the Formula 1 car.

The team won their chance to create this illustrious trophy by participating in a friendly competition within the Design & Innovation Centre intended to stimulate the creative mindset. The trophy design was selected among BRP designers by a special jury composed of representatives of Octane Racing Group and BRP.

“Unique in Québec, our cutting-edge Design & Innovation Centre gathers together first-class designers from all over the world,” said Denys Lapointe, senior vice-president, Design & Innovation. “A project such as creating, developing and producing the Formula 1 Grand Prix du Canada trophies allows BRP designers to stimulate their creativity and show their versatility.”

Spectators can take their photo with the trophy during the Open House on June 5 and in the BRP booth near the Pont du Cosmos. Also at the booth will be products from BRP’s Ski-Doo, Sea-Doo, Evinrude, Rotax and Can-Am brands, including a racing kart powered by a Rotax engine. Two Canadian champions of Rotax karting, 10-year-old William Chayer and 23-year-old Ben Cooper, will sign autographs at 11:30 a.m. on June 7. The one-of-a-kind Can-Am Spyder that will be sold at the Grand Evening charity auction on June 5 will be featured in the booth as well on June 6-7-8. Lots to see and do – don’t miss it!

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.

About Octane Racing Group Inc.

A Canadian company established in Montréal, Octane Racing Group Inc. is the promoter of the Formula 1 Grand Prix du Canada by virtue of an agreement made with Formula One Administration Limited and Formula 1 World Championship Limited (together the holder of commercialization rights to F1).

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

To read today’s automotive/motorsports op-ed, news and information please visit PRRACEwire, or follow us on Twitter at PRRW – Twitter, or PRRACEwire.


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